Description

The first half of the course guides you in creating your online presence. You

will examine the modern consumer and discover how to capture and convert

these prospects into clients. You will study the various types of content that

go into your online presence and learn about using keywords effectively to

drive customers to your website.

We will discuss how to create a social media marketing strategy. You will

discover where to focus your social media efforts and how to develop a

consistent and sustainable content creation strategy. Intellectual property

rules will also be covered, and online advertising and paid marketing will be

touched upon.

In addition to using technology to market your business, market your listings,

and connect with clients, technology is used throughout the buying and

selling process. This creates large amounts of online data that real estate

professionals are responsible for. When home buyers and sellers do business

with real estate professionals, they trust that the information they share will

be kept confidential. Later in the course, we will discuss the importance of

data privacy and security, as well as how to develop data privacy policies and

procedures and fulfill legal responsibilities created by a data breach.